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Carson McKee Talks & Workshops

Carson McKee identifies the systems beneath business and culture.

Current Talk

Where your luck actually comes from

The standard advice is to post more and tell more people. New research from the Post-Industrial School found that founders spend the most time in the places least able to produce opportunity, and the least time in the places that produce the most. The missing variable is the environment: L = D × T × e.

This talk gives audiences three tests for any space their people spend time in, physical or digital, and a way to redesign where their hours go.

Keynote
30 to 45 minutes

The talk

The finding, the formula and the three tests. For conferences, associations and company events.
Workshop
90 minutes

The Luck Audit

Each person maps where their hours go, finds their inversion and leaves with one change to make this month. For founder cohorts, associations and teams.
Half day
3.5 hours

The Redesign

The team audits its shared environments, from meetings and events to programs and channels, then redesigns them against the three tests and leaves with a plan. For leadership teams, agencies and accelerators.
Advisory
Project based

Designing for encounter

An audit of your programs, events or hybrid-work rituals against the three tests. For coworking operators, accelerators and employers.

Based on Luck Surface Area_Revised, funded by the Langara College ARC Research Fund. DOI

Also Speaks On
01

AI literacy for non-technical teams

How people who don't build AI can use it well, judge its output and fit it into real work.

02

Strategy you can defend

How to build a strategy that holds up in the room: the reasoning behind the plan, not just the plan.

03

Culture after the industrial order

Why culture keeps recycling its past, what the algorithm can't tell and where the next story is forming.

Selected Speaking
2026
DigiMarCon Canada West, Master Class
2025
DigiMarCon Canada West, Keynote and Master Class
2025
Langara College Academic Conference, Speaker
2025
University of British Columbia, Guest Lecture
2020
Sponsorship Space Conference, Panel Moderator
2017
Whistler Bike Digital Marketing Innovation, Speaker
2016
iMedia Conference, Keynote
2015
Retail Advertisers of Canada, Panelist
2011
Canadian Sponsorship Summit, Speaker
2010
Minnesota Wild Corporate Partners Summit, Keynote
Background

Carson McKee is a digital culture analyst and marketing instructor at Langara College and BCIT, and a former senior strategist at Cult Collective and Major Tom, working with national brands. He runs the Post-Industrial School, sits on the Langara College AI Council and writes Understanding Digital Culture on Substack.

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